{"id":4753,"date":"2021-08-26T14:18:00","date_gmt":"2021-08-26T13:18:00","guid":{"rendered":"https:\/\/www.groupe-cyllene.com\/?p=4753"},"modified":"2024-05-03T13:39:40","modified_gmt":"2024-05-03T12:39:40","slug":"checklist-pour-une-strategie-search-reussie","status":"publish","type":"post","link":"https:\/\/www.groupe-cyllene.com\/en\/checklist-pour-une-strategie-search-reussie\/","title":{"rendered":"Checklist for a successful SEARCH strategy"},"content":{"rendered":"<p>En France, Google repr\u00e9sente 92,05% des parts de march\u00e9 des moteurs de recherche. Vous l\u2019aurez compris, Google dicte les r\u00e8gles du jeu !<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:470px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"453\" src=\"https:\/\/www.groupe-cyllene.com\/wp-content\/uploads\/2024\/02\/Capture-decran-2024-02-13-141716.png\" alt=\"\" class=\"wp-image-4754\" srcset=\"https:\/\/www.groupe-cyllene.com\/wp-content\/uploads\/2024\/02\/Capture-decran-2024-02-13-141716.png 675w, https:\/\/www.groupe-cyllene.com\/wp-content\/uploads\/2024\/02\/Capture-decran-2024-02-13-141716-300x201.png 300w, https:\/\/www.groupe-cyllene.com\/wp-content\/uploads\/2024\/02\/Capture-decran-2024-02-13-141716-18x12.png 18w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>01. Analysez des besoins des consommateurs marque et hors marque<\/p>\n\n\n\n<p>02. Regardez la concurrence directement sur Google<\/p>\n\n\n\n<p>03. Regardez le type de contenu remont\u00e9 par Google<\/p>\n\n\n\n<p>04. D\u00e9finissez votre champ lexical<\/p>\n\n\n\n<p>05. Priorisez vos actions<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En France, Google repr\u00e9sente 92,05% des parts de march\u00e9 des moteurs de recherche. Vous l\u2019aurez compris, Google dicte les r\u00e8gles du jeu ! 01. Analysez des besoins des consommateurs marque et hors marque 02. Regardez la concurrence directement sur Google 03. Regardez le type de contenu remont\u00e9 par Google 04. D\u00e9finissez votre champ lexical 05. [&hellip;]<\/p>","protected":false},"author":11,"featured_media":5099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,91],"tags":[109],"class_list":["post-4753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tout","category-conseils-dexperts","tag-microsoft365"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos Actualit\u00e9s | Conseils d&#039;Expert<\/title>\n<meta name=\"description\" content=\"Avec Cyllene, d\u00e9couvrez comment cr\u00e9er une Checklist pour une strat\u00e9gie SEARCH r\u00e9ussie !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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