Data

Data Science

At the crossroads between technology, sciences and IT...

The Digital boom has created new challenges for businesses involving the processing and use of a large volume of data that are a goldmine of information, but which are very often untapped.

 

Did you think you knew everything there is to know about your clients?

Cyllene’s DataScience offer will prove you wrong and bring you a real competitive advantage! Our solution consists of collecting, decrypting and analyzing assorted data to bring to the surface strategic information that helps with your decision-making.

 

We use processes, algorithms and scientific systems to produce methods for sorting, analyzing mass data and more or less complex sources, to extract information with considerable added value.

 

Main features

    • Datamining analysis, profiling, scores and segmentation
    • Datamart implementation and management
    • Creation of decision Cubes for reporting
    • Synchronization with campaign management tools
    • Technical and marketing audit
    • Technical advice (drafting specifications, terms and conditions, etc.)

Main assets

    • Analysis of mass data
    • Use of assorted data
    • Quick, real-time processing
    • Predictive modeling
    • Bespoke marketing

Client approach

◦ Segmentation of your clients
◦ Demographic study
◦ Lifecycle analysis
◦ Calculation of client potential
◦ Calculation of the cross seller capacity

Channel approach

◦ Calculation of your channel appeal
◦ Identification of the weight of your channels in sales
◦ Define the channel best suited to each client
◦ Sampling method

Product approach

◦ Definition of the client profile by products/category
◦ Analysis of the re-purchasing cycle for consumables

Other approaches

◦ Optimization of the assortment of products
◦ Analysis of returns
◦ Multi-channel order cycle

Are you interested?
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