Equipe Cyllene devant un document
Digital strategy audit

Boost your digital strategy with an audit

Receive a complete, in-depth assessment of your company's digital strategy. Identify areas for improvement and get a clear action plan to strengthen your position in the digital market.
Make an appointment

Conduct a global audit of your digital strategy

Assess the robustness of your online presence with a comprehensive audit of your digital strategy. Identify optimization opportunities, from web visibility to user engagement, to strengthen your digital footprint and successfully achieve your goals.
Audit Icons Audit Icons
Identify friction points
Explore your process meticulously to identify the friction points that are hampering your operational efficiency. By targeting these obstacles, you'll be able to implement precise solutions to optimize your workflows and improve the fluidity of your operations.
Audit Icons Audit Icons
Evaluate your strategy from A to Z
Conduct a comprehensive assessment of your strategy, scrutinizing each element from A to Z to measure its relevance and effectiveness. This in-depth approach will enable you to identify strengths to be reinforced and weaknesses to be corrected, ensuring a robust strategy aligned with your objectives.
Audit Icons Audit Icons
Define a clear plan of action
Clarify your direction by defining a transparent action plan, spelling out the steps you need to take to achieve your goals. A well-defined plan provides a solid roadmap, facilitating efficient implementation of your initiatives while minimizing uncertainty.
Make an appointment

The stages

In today's constantly evolving digital world, a digital strategy audit is crucial for companies seeking to remain competitive. This involves several key stages, from in-depth analysis of online presence to performance evaluation, providing the holistic vision needed to guide any necessary strategic adjustments.
01

Environmental analysis

Assess the company's external and internal environment.
02

Assessment of current strategy

In today's dynamic business landscape, the careful evaluation of current strategy is of crucial importance. By closely scrutinizing internal mechanisms, successes and shortcomings, this analysis provides an insightful view of strategic performance. Thanks to this assessment, companies are armed to adjust their trajectory, capitalize on emerging opportunities, and ensure continued relevance in an ever-changing competitive environment.
03

Technology analysis

Technology analysis is an essential step for companies wishing to stay at the forefront of innovation. By evaluating current and emerging technology solutions, an organization can identify optimization opportunities, strengthen its infrastructure and remain agile in a constantly changing technological landscape. This strategic approach ensures that technology choices are aligned with business objectives, promoting long-term growth and competitiveness.
04

Skills analysis

Skills analysis is crucial for guiding talent development and aligning human resources with strategic objectives. By assessing existing skills, companies can identify training needs and strengthen their agility in the face of changing market requirements.
05

Identifying opportunities

Identifying opportunities is the engine of growth and innovation for any company. By scanning the external environment, an organization can spot untapped niches and emerging trends, and thus create strategic initiatives. This proactive approach makes it possible to seize opportunities before the competition, stimulating development and ensuring a sustainable competitive position in the marketplace.
06

Strategic Planning

Strategic planning is the foundation of successful growth. By defining clear objectives and aligning resources, it provides valuable guidance for navigating effectively in a dynamic environment. This approach fosters agility, ensuring that the company can continually adapt to market changes.
07

Report and recommendations

The report and recommendations are the crucial outcomes of an in-depth assessment. By synthesizing data and analysis, the report provides a clear vision of the current situation, while the recommendations guide future actions. This iterative process ensures informed, proactive decision-making to steer the company towards strategic success.
08

Follow-up and support

Regular monitoring and periodic reporting are essential pillars of strategic management. They make it possible to assess the effectiveness of actions taken, and provide the transparency crucial to adjusting strategies in line with organizational objectives.
Contact us Make an appointment

Audit to boost your digital strategy.

High-performance analysis tools to highlight your company's strengths and weaknesses.

The audit designed to boost your digital strategy is based on high-performance analysis tools, accurately revealing the positive and negative aspects of your business. These tools enable in-depth evaluation, providing crucial insights to reinforce strengths and effectively resolve challenges, thus contributing to the overall optimization of your online presence.

Brainstorming, market analysis and planning for a detailed report

The combination of brainstorming, market analysis and planning is essential for a detailed report. Brainstorming unleashes creativity, market analysis provides valuable data, and methodical planning ensures a coherent structure. This holistic approach ensures the quality of the report, integrating innovative perspectives while being firmly anchored in a strategic vision.

Make an appointment
Document d'audit afin de booster votre stratégie avec Cyllene

Our digital strategy experts

Expertises
Marketing Manager
Cyllene's digital strategy experts, under the direction of the marketing manager, are the architects of the digital presence, devising strategic plans to maximize online impact. Their expertise lights the way to increased visibility, optimal engagement and sustained growth in the ever-changing digital landscape.
Discover
Expertises
Sales Manager
Under the direction of Cyllene's Sales Director, digital strategy experts create innovative approaches to amplify digital presence, driving lead generation and revenue growth.
Discover
Expertises
SEO manager
Cyllene's digital strategy experts, led by the SEO Manager, perfect online visibility and optimize SEO performance to ensure a competitive digital presence.
Discover
Expertises
Talent Manager
The role of a Talent Manager in a digital strategy audit is fundamental, helping to align skills and human resources with digital strategy objectives.
Discover
Contact us Make an appointment

They put their trust in us.

Business cases

Groupama
Groupama Loire Bretagne

Une infrastructure rationalisée pour sécuriser l’information métier de Groupama Loire Bretagne

Moderniser et sécuriser l'ensemble de la plateforme de gestion des données pour gagner en performance, sécurité et sérénité.
IT Infrastructure Safeguard stockage
View project
Lagardère News / Lagardère Radio

Quand la donnée trouve la bonne fréquence

Un projet data ambitieux : unifier, fiabiliser et activer la donnée marketing pour optimiser la relation client et la performance média.
RCU Data Datalake
View project
Discover our projects

More information

How to carry out a digital strategy audit ?
To carry out a digital strategy audit, start with an in-depth analysis of the online presence, assessing the performance of channels, content and interactions. Then identify opportunities for optimization by aligning business objectives with emerging digital trends, enabling continuous adaptation and strategic growth.
Who can carry out an audit ?
The audit can be carried out by in-house experts such as the marketing and digital strategy teams, or by external professionals specialized in in-depth analysis of digital strategies. It is essential to choose competent and objective people to obtain relevant results and effective recommendations.
What do you need an audit for ?
An audit is necessary to assess current digital strategy performance, identifying strengths and weaknesses in order to optimize tactics. It responds to the need for strategic adaptation, maximizing online opportunities, and strengthening competitiveness in an ever-changing digital environment.
I don't need an audit, the company has already identified areas for improvement.
Although areas for improvement have already been identified, an audit can provide an in-depth, objective assessment, validating these observations and uncovering aspects not yet considered. The audit offers a holistic perspective that can reveal strategic opportunities and innovative solutions to further strengthen the company's performance.
Who can carry out an audit ?
Toute organisation souhaitant évaluer ou repenser sa stratégie digitale peut faire appel à un audit. Que vous lanciez un projet, souhaitiez optimiser vos outils ou aligner vos équipes autour d’objectifs clairs, l’audit s’adapte à vos enjeux. Il s’adresse autant aux directions générales qu’aux équipes marketing, IT ou digitales.

Let's talk about your project.

Your project, our passion, together we’ll create your sucess.

Contact us

We’re where you need.

Paris
Nanterre
Lyon
Lille
Bordeaux
Strasbourg
Troyes
Arras
Nantes
Saint-Brieuc
Montigny
Montbéliard

Contact us

  • Paris

    82 bis/84 rue de la Procession
    75015 Paris

    01 41 19 40 40

  • Nanterre

    93-105 rue Veuve Lacroix
    92000 Nanterre

    01 41 19 40 40

  • Lyon

    45 quai Rambaud
    69002 – Lyon

    04 78 64 56 06

  • Lille

    393 rue du Général de Gaulle

    59700 Marcq-en-baroeul

    01 42 12 28 22

  • Bordeaux

    10 rue Thomas Edison, Parc Ampéris, Bâtiment Baya
    33600 Pessac

    05 17 12 98 97

  • Strasbourg

    7 Boulevard de Dresde
    67000 Strasbourg

    01 41 19 40 40 

  • Troyes

    2 rue de Berlin
    10300 Saint-Savine

    03 25 43 74 00

  • Arras

    Zone Artoipole
    245 Boulevard de l’Europe
    62 118 Monchy-le-Preux

    03 21 22 21 21

  • Nantes

    3 Rue Alessandro Volta
    44 470 Carquefou

    02 96 58 06 06

     

  • Saint-Brieuc

    10 Rue de la prunelle

    ZA des longs Réages
    22190 Plérin

    02 96 58 06 00

  • Montigny

    8 Avenue des 3 Peuples
    78180 Montigny-le-Bretonneux

    01 41 19 40 40

  • Montbéliard

    P.A Valparc / Le Quasar 3
    25200 Montbéliard

    03 81 34 50 50

Tell us a story


    Les réponses aux rubriques « civilité », « nom », « prénom », « email professionnel », et « numéro de téléphone » sont obligatoires et nécessaires pour traiter vos demandes de contact et d’information. Les réponses aux autres rubriques sont facultatives.
    Les informations collectées sont traitées conformément à la Privacy policy
    .

    *Conformément à la loi n° 78-17 du 6 janvier 1978 relative à l’informatique, aux fichiers et aux libertés telle que modifiée, et au Règlement (UE) 2016/679 du Parlement Européen et du Conseil du 27 avril 2016, vous pouvez exercer votre droit d’accès, de rectification, d’opposition, d’effacement et de portabilité en envoyant une demande écrite accompagnée d’un justificatif d’identité valide à dpo@groupe-cyllene.com ou DPO – CYLLENE – 93/99, rue Veuve Lacroix 92000 Nanterre.

    Votre message a été envoyé avec succès.

    Merci pour votre message. Nous allons en prendre connaissance et revenons vers vous dans les meilleurs délais. Préparez-vous à grimper en haut du sommet !

    C’est compris